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Variable Data Printing

Variable Data Printing (VDP) or Variable Information Printing is a form of on-demand printing in which elements such as text, graphics, and images, using information from a database or external file and without stopping the printing process, may be changed from one printed piece to the next.

The following are sites that demonstrate related technologies and some were used to create W3C in non-normative formats.

www.renderx.com - formatter used to format XML with PDF, HTML, PS and SVG formats.

www.visualXSL.com - was (can be) used to create stylesheets to format XML. It works exceptionally well in may cases of Variable Data Printing / Publishing and Transpromo (Transactional Promotions, or Marketing/Promotions inside of Transactional Documents).

www.vdpmill.com - can be used to Print Variable Data - mass dynamic print.

http://docbookpublishing.com/ - on-line / cloud based XML formatting using DocBook, available in several languages including RELAX NG, SGML and XML DTDs, and W3C XML Schema.

www.chessrecorder.com - a free online service which formats chess PGN (Portable Game Notation) to PDF, a good example of VDP, Variable Data printing.

www.unipublishing.com/wb2pdf - a free online formatter for www.wikibooks.org using RenderX XEP XML to PDF formatter.

(Wikipedia - Description of Variable data printing basics, levels, main operational modes, origin of the concept)

Example of cost efficient, open standard based software by RenderX used for high performance print and large report production in PDF, Postscript, AFP, other formats, and for generation of dynamic, interactive PDF Forms.

(VDP as focal point of income generation for commercial printers. Which aspects helps VDP to find some significant success? See more about commercial and digital printing.)

(Variable Data Printing for Direct Mail Marketing)

(Variable Data Printing description. The main concepts, levels and modes.)

(Find advices and responses about VDP Hardware & Software Systems in this forum)

(The key to success with variable-data printing/publishing is finding the right system for your needs!)

(Marketing Communication Efficiency. The Transpromotional Opportunity and main technologies for Variable Printing [PDF])

(Benefits of using variable information applications. Documents designing. Layout and design considerations)

(Advantages of Variable Data Printing. The Levels of Personalization.)

(VDP helps to talk directly to your customers, this is the emphasis in today’s marketing!)

(Improvement of the effectiveness of the mailing by personalization, see more... [PDF])

(Why do I need it?)

(Variable Data Printing example demonstration)

(Learn more about variable-data printing and publishing. Avoid expensive mistakes!)

(How does it work? Take it for a quick spin [see the graphic which shows a typical Variable Data printing project]! Imagine the possibilities...)

(Why has digital printing become so popular? Three main reasons!)

(New ways of marketing products. Variable data printing can be used for direct marketing, customer relationship management, advertising, etc. and increases the success rate.)

(How many different names can one type of printing have?)

(Three categories of variable data printing and Investment in IT)

(What does Digital printing offer? How does it work?)

(Variable Data Printing is possibility to improve the return on a Marketing Campaign)

(VDP objectives - maximization of response rates.)

(Wikipedia - Description, usage, features...)

(What is VI Printing?)

(List of Variable data publishing software [PDF])

(FAQ - Does variable-data publishing require custom programming? Learn more about the differences among various variable-data publishing systems.)

Transpromo (Transpromotional)

The main goal of Transpromo is combining of transactional and promotion in the same documents such as statements, invoices, or bills in the same envelope.

(Wikipedia - Description of Transpromo basics. Main advantages.)

(Why not send something more valuable than simple statement? Transpromo helps you find best solutions [PDF])

(Methodology. How will it benefit you and who should buy?)

(Communications with transactional and transpromotional documents. What is promotional transactional applications, what they include?)

(What is transpromotional mail? Is transpromotional mail right for your business?)

(What is the target of marketing messages? Why add marketing messages into transactional communications?)

(One technical solution for injecting dynamic advertising during the format process)

(Transpromo promises strong growth in your business)

Using RenderX for TransPromo in a High Volume Statement Print Application.

(Transactional Print is the precedent for the variable print industry.)

(Get the most out of every marketing opportunity and save costs! Efficiency of transpromo messaging solutions!)

(TransPromo Marketing)

(10 Reasons to Explore TransPromo NOW! The ways to do more with less.)

Use RenderX software to create TransPromo variable marketing advertisements in your documents.

(Why TransPromo documents? Crucial factors in TransPromo documents. TransPromo documents offered advantages)

(Find answers you are looking for here.)

(See PDF example)